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Natalie I love the whipped shampoo! This is my 3rd time purchasing and I couldn’t pass up with the sale going on. The scent is lovely and I like how I feel that I get a deeper and better clean with this. And a little bit goes a long way, so I feel like I get more out of this than a regular foam shampoo. I will continue to purchase this from Tati, as long as she continues to produce. Washing your lashes really does help the retention and keeps them looking fresh for longer!